BEN & JERRY'S: 5 Bucks + 2 Best Friends = Sweet Success

Jimmy Fallon receives his own Ben and Jerry's ice cream flavor from Ben Cohen and Jerry Greenfield on "Late Night with Jimmy Fallon" Theo Wargo via Getty Images

The reason Ben Cohen and Jerry Greenfield started their business is one you won't hear at any startup pitch competition in 2019. But maybe it should be. In this episode we put on our bell bottoms, go back to the 70s and share the history behind Ben & Jerry's Homemade Holdings and why doing business for the right reasons can have sweet results.