Starting with a single product, a forward thinking entrepreneur opens for business, and grows to become the largest reatailer in the world. But the man's name wasn't Jeff Bezos, and the year wasn't 1994. It was 1886 when Richard Warren Sears sold his first product, and eventually grew to become the world's first Everything Store. Amazon 1.0. But this episode of Bizography is not just about innovation and growth. It's also a story of ego, missed opportunities, and corporate raiders. Could it also be a cautionary tale for Amazon? You decide.